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UPDATE: Tiers of Joy

UPDATE: March 9, 2023 I've had more time to pray on it and really listen to God, and I've decided that I am not going to close Jenuine Enterprises as a whole. Instead, I am going to restructure it a bit. That being said, I am still closing the edible creations division of the business as well as customized or personalized crafts. Inventory specific to those divisions of my company will be liquidated. I am working through the new structure of the business as we speak, and I am very excited about how it is shaping up. When I have more details, I will share them. In the meantime, I have some backend work to do and a website refresh. Stay tuned! —Jen
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UPDATE: Tiers of Joy

UPDATE:

March 9, 2023

I've had more time to pray on it and really listen to God, and I've decided that I am not going to close Jenuine Enterprises as a whole. Instead, I am going to restructure it a bit. That being said, I am still closing the edible creations division of the business as well as customized or personalized crafts. Inventory specific to those divisions of my company will be liquidated.

I am working through the new structure of the business as we speak, and I am very excited about how it is shaping up. When I have more details, I will share them. In the meantime, I have some backend work to do and a website refresh.

Stay tuned!

—Jen

February 26, 2023

After 11 years of making cakes and other edible creations, I am hanging up my piping bag. Looking through photos of all my creations, I'm amazed by the progress I made as a self-taught baker and food artist. It's been a wild ride. And I am so grateful to each and every one of you who believed in me and encouraged me to keep going.

Truth is, I've been thinking about closing Jenuine Enterprises for some time now and have prayed about it. The last time I truly felt God's presence in my life and His calling, if you will, was back in 2012 when I served a mission in Haiti. But I felt His presence recently when praying about what to do with my life. God spoke to me. I felt Him. It was very emotional.

What I know and what I have felt from Him is that he is preparing me for something big. Dan as well. I don't know what it is, but I do know that I'm to create space in my life—our lives—for whatever His plan is. As a part of that, I am pulling back from activities and investments that do not bring me joy. 

Sadly, making cakes has not provided much joy for me in years. The same goes for crafting (I sell some of my crafts on Etsy). A big part of that stems from the fact that I've monetized my art for well over a decade now. I started monetizing my art because I enjoyed doing it, and who doesn't want to do what they love to do every day—it won't feel like work then, right? Well, that thinking was wrong for me. For some, it works! But for me, art is something I have enjoyed doing since I was a little girl. It was a way to express myself. It was a way to decompress. But by monetizing it, I killed the joy I used to feel. It's time to bring it back.

Jenuine Enterprises will officially close on March 31. I am no longer taking cake orders, and I will be liquidating all of my baking supplies from my bakery days (watch for posts on my Facebook page if you're interested in picking up some fun baking supplies). I will also be closing my Etsy shop and selling off inventory over the next month.

You may be asking, "So, what's next, Jen?" Well, I can't say for certain, but I will continue to create space and prepare for whatever God has planned. I will continue to pray about it. I will continue to write and crochet (mostly for me because it's what I love to do). I will continue my book deals as a ghostwriter and eventually publish my first full-length novel. And I look forward to gifting my art, whether it be crocheted, baked, or otherwise.

As far as business goes, Dan and I will continue to run Improve Health + Wellness Coaching. We would love to see that grow a bit more beyond our Waybetter games and the personal training Dan offers. As we settle into a gluten-free lifestyle (due to my sensitivities), we would love to share more about it and continue to educate and create community around living your best life.

More to come. 😊

—Jen

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